B2B Marketing Blog — B2B Marketing Blog for Forward Thinking Marketers

3 Steps to Smarter Integrated Multichannel ABM Campaigns [Worksheet & Webinar]

Are your B2B marketing campaigns underperforming? Use this three step campaign planning worksheet to make your next campaign smarter, more relevant, and drive better results.

Moira van den AkkerJune 6, 2022Comment

The Proof is in the ABM Pilot – Proofpoint Marketing Podcast

I had the pleasure of joining Mike and Gabby from Proofpoint Marketing as guest #2 on their B2B Marketing Podcast, “Show Me the Proof, Get to the Point”. In this episode, we talk about ABM—Account-Based Marketing—something that’s all the rage these days.

Moira van den AkkerMay 26, 2021podcastComment

"ABM Trials and Tribulations" [Video Interview with David Lewis of DemandGen Consulting]

ABM is a journey not a destination. Tune in to DemandGen.tv and DemandGen Radio episode “ABM Trials and Tribulations ft. Moira van den Akker”. Dave Lewis and I talk about my experience getting an account-based go-to-market initiative off the ground.

Moira van den AkkerMarch 26, 2021Comment

The Best Five Minute B2B Demand Generation Strategy that Actually Grows Revenue

A quick and dirty B2B Demand Generation strategy cheat sheet to help you craft the right approach to drive revenue growth for your business. Learn how to model your strategy around your average annual contract value (ACV) and why it matters.

15 B2B Marketing Podcasts to Inspire Your Growth in 2021

I’ve compiled a list of the top B2B marketing podcasts that are game-changers for revenue, demand gen, and growth marketers looking to innovate and apply actionable insights to their day-to-day work.

Moira van den AkkerJanuary 25, 2021marketing leadershipComment

What 2020 Taught Us: Digital and Empathy-First Marketing

While I will not try to predict what 2021 will bring, there are two components I am confident will fundamentally shape demand generation success in 2021: first, B2B buyers are living in a digital-first world and second, empathy is pertinent to building relationships in this predominantly digital landscape.

Moira van den AkkerJanuary 3, 2021marketing strategy, marketing best practice, marketing leadershipComment

Seven B2B Demand Generation Trends To Fuel Your 2020 Marketing

At the beginning of this year, I predicted several business-to-business (B2B) marketing trends for 2019; as we wrap up the year, I wanted to share where I see the biggest opportunities for B2B marketers in 2020. Clairvoyance aside, the following covers seven trends to guide and inform your 2020 demand generation plans.

Moira van den AkkerJanuary 13, 2020artificial intelligence, marketing strategy, marketing innovationComment

5 Ways to Operationalize Intent Data

Intent has become a commonly-used term by B2B marketers. Referring to insights we can glean from a person or an account’s digital footprint, intent can be understood as signals or indications of someone’s plan to do something (like make a purchase in your B2B software category).

Moira van den AkkerSeptember 8, 2019artificial intelligence, marketing innovation Comments

4 AI Trends Changing B2B Marketing Forever (And What You Need to Know to Stay Relevant)

As a B2B marketer, we can use AI powered tools to overcome blind spots, better understand our audience and automate repetitive tasks. How so? Read on for the deets on four AI solutions that are driving innovation for B2B marketers.

Moira van den AkkerJuly 7, 2019marketing strategy, artificial intelligence, marketing innovationComment

B2B Marketing Lead Lifecycle 101

If you are a B2B marketer that works with a direct or indirect sales team, a lead lifecycle process should be your best friend. A clearly defined lead management flow can do wonders for your sales alignment, reporting and overall marketing operational efficiency.

Moira van den AkkerMay 21, 2019sales and marketingComment

How to Communicate the Value of Marketing to Non-Marketers

It’s a common challenge for B2B marketers to clearly articulate marketing’s purpose and business value to non-marketers in their organization. This article covers five tips on how to sell the impact of marketing in your company.

Moira van den AkkerApril 29, 2019marketing leadership, marketing strategyComment

13 Revenue Marketing Stats to Inspire Your 2019 B2B Strategy

Times are a changin’! Marketing organizations that were once deemed ‘cost centers’ are evolving into value creators and revenue drivers for B2B organizations.

Moira van den AkkerApril 23, 2019sales and marketing, marketing best practice Comments

How to Write B2B Emails That Don’t Suck in 2019

Whether B2B emails suck or you suck at B2B marketing emails, it’s time to face the hard truth that emails are not going away anytime soon. And you need to figure out a way to make your B2B emails suck less.

Moira van den AkkerApril 12, 2019b2b email, marketing best practiceComment

F#*k Sales and Marketing Alignment.

B2B revenue marketers need to stop looking for alignment with sales and instead integrate efforts with sales. We need to shift the conversation from ‘here is what marketing is doing for sales’, to ‘here is what marketing has done with sales’. Because: You can’t have leads without marketing, you can’t have sales without a sales team, and you can’t have revenue without both.

Say Goodbye To Your Buyer Funnel: 2019 Is The Year Of The Marketing Flywheel

While I still find the buyer funnel to be a solid starting point to introduce new marketers to the foundational elements of inbound marketing, I’ve started to experience the rub of the limits of the model. The funnel, like all models, is meant to be a representation of an idea, something to help you understand a phenomenon but not to be taken literally.

Moira van den AkkerFebruary 28, 2019marketing strategy Comment

B2B Marketing Trends You Need To Know For 2019

You don’t need a crystal ball to see that 2019’s business-to-business (B2B) marketing landscape will be more competitive, fuel the ever-growing list of marketing technology and pave the way for better and more engaging methods to reach prospects and customers. But with so many emerging trends on the horizon, where should time-pressed and resource-constrained B2B marketers focus their attention?

Moira van den AkkerJanuary 3, 2019marketing best practice, marketing strategyComment

5 Ways to Implement Agile Methodology with Your Marketing Team [Podcast]

What is Agile? Why should marketers care? How can they implement Agile methodology? Find out in this B2B Growth Podcast interview with Moira van den Akker.

Moira van den AkkerNovember 30, 2018marketing leadership, marketing innovationComment

Is Your Marketing Team Going Agile in 2019?

In a world where marketers are expected to not only do more with less but do it faster and better, project management becomes a critical survival skill.

This past week I attending a two-day IC Agile Marketing certification seminar with Andrea Fryrear. We discussed the ever-increasing volatility and complexity of marketing as a function and how marketing teams need to get better at managing the pace of their growing workloads to be sustainable.

Moira van den AkkerOctober 28, 2018 Comment

The Content Binge Phenomenon: Is Drip Marketing Dead?

Just as consumers are no longer willing to wait a week for the next episode of a show, your B2B prospects no longer want to wait for your next marketing move. And for those prospects who are eagerly searching for the answer to a problem that you can solve, do you really want to stop them from gobbling up your content as quickly as they can?

Moira van den AkkerMay 30, 2018content marketing, marketing best practiceComment

Four Surefire Ways To Supercharge Your Content Marketing

I’ve had the opportunity to launch inbound marketing strategies for several organizations over the years. Without fail, the implementation of a solid content marketing strategy has resulted in a dramatic increase in lead generation, shorter sales cycles, increased volumes of product interest and better quality leads. While not all content marketing is created equal, there are a few foolproof tactics you can rely on to get results.

Moira van den AkkerApril 18, 2018content marketing, marketing best practice Comment

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